Don'ts in SEO and Common Mistakes

Introduction

Through the wide use of internet for marketing the SEO practice gained more popularity nowadays. SEO is an important tool in online marketing. Some good SEO practices can optimize your site and improve your search engine rankings. The growth in your business with the SEO practices will be clearly visible. SEO will bring reputation and fame to your website. You will get more visits, more customers and thus more profit. 

When the practice of SEO became more popular people became more attracted to it. They used this methods for the improvement of their business. When they got good results from these they began to practice these techniques more and more for getting more results. But these uncontrolled level of such activities led to spamming. Instead of providing better results this adversely affected the results. The benefits they got from the SEO were all lost due to these spamming activities. 

The important thing we have to understand is that SEO is always good. But we should use it in a moderate way. The over use of such methods will not give us a good results. Instead it will give us a just opposite result than we expected. For this we should be aware of the things that will result in spamming. The good awareness about the good SEO practices will always give us a good result. Some of the spamming practices and commonly committed mistakes are pointed out here.

Don'ts in SEO

• Avoid Keyword Stuffing. Do not stuff keywords on your meta tags or image alt tags etc.

• Do not stuff Keyword in your page in hidden text or as lightly colored text. This is considered as spamming.

• Do not use Content Spamming methods such as Content Duplication, Content Spinning, Copied Content etc.

• Don’t use Link Spamming methods like Link Exchange, Comment Spam, Hidden Links etc.

• Don’t buy back links. Avoid buying links from low quality directories.           

• Do not use useless or uninformative content. Use fresh and unique content.

• Avoid spelling or grammatical errors.

• Do not use the same title or meta description on every page. Use unique title and meta description for each page.

• Do not use more than one link to navigate to the same page. This will be considered as content duplication.

• Do not use the keyword as anchor text.

• Do not target over generally used keywords or high paying keywords. Use keywords that are relevant and specific for your site.

• Avoid bookmarking your page using the same content from your page. This will be considered as content spamming.

• Do not use objects that are slow to load like animations, unoptimized images etc. on your page.

• Avoid 404 Page Not Found errors.

• Don’t have an infinite loop i.e. the same two pages linking to each other. It will cause the user to leave your page to return to the beginning.

• Do not practice SEO only to improve the search engine ranks. The prime target should be customers. The pages should offer what all a customer needs.

Conclusion

This article includes don’ts in SEO and common mistakes that occur in SEO. Search Engine Optimization is a very effective tool for the establishment of your business. But it provides results only when it is used in the required amount. Over optimization won’t do any good to you. So always use SEO in the optimal amount and grow your popularity and earn more customers.

Thank you for reading the article. If you have any suggestions and tips please share it.

Nimmy Johnson