On-Page Optimization

Introduction

On-Page Optimization refers to all the steps that can be taken inside a website to

improve its ranking in search results. The On-Page optimization helps to improve the visibility of a page or a website by giving it a high ranking index. It also helps to improve the quality of a page and also helps to optimize its contents. There are different steps to achieve a good On-Page optimization.

On-Page Optimization Methods

The different methods that can be used to optimize a page are:

• Title Tag Optimization web analysis

• Google Analytics Installation

• Website Structure Optimization

• Meta Tag Optimization

• Image Optimization

• Site Map Creations

• Robot.txt Optimization

• Website Analysis 

Title Tag Optimization :

Title Tags define the title of a document. The Title Tags are important for both users and search engines. The Title Tag should accurately describe a page's content. Google can typically display characters up to 512 pixels in the Title Tag that is 55-60 characters. If the Title Tag contains about 55 characters it will be optimal. But sometimes the search engine may display a different title than what we have provided to match our products or user query or other factors.

Google Analytics Installation :

Google Analytics help us to manage customer interactions of your website. Using Google Analytics we can see who visited our page, the time spend by the users on our page, the location from where the users visited, the page which they mostly viewed etc.. Using Google Analytics we can understand that which page a user likes or dislikes. Thus we can manage the pages according to the user's review.

Website Structure Optimization :

Website structure plays an important role in optimization. A website should be built in such a way that it should be relevant and the contents inside it should be well organized. The structure should be user friendly and reliable. It should be compatible to every screen size. It should be easy to navigate with in the website and it should be easy for the users to find what they need inside a website. In short the Website Structure Optimization refers to arranging the contents intelligently with in the website. 

Meta Tag Optimization :

Meta Tag is a part of web page's head section that is used to specify keywords, page description etc.. Meta Tag should contain relevant keywords related to that web page. The bots read from left to right so the words come first have more importance than the words coming later. Use short and simple sentences in the Meta Tag that describes about the content of your web page. For Google, adding the description meta tag does not result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google.

Image Optimization : 

In Image Optimization name the images descriptively and in plain English Language. The name should exactly describe the image. Use the alt tags efficiently. The alt tag is also used to describe the image, the alt tag added should appropriate be for the image. The contents around an image should describe the image clearly.

Site Map Creation :

A site map is a list of pages of a web site accessible to crawlers or users. It can be either a document in Web page of any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion. Site map displays the structure of a web site. Visitors can visit this page if they have any problem in locating a particular page on the web site. Search engines can also use this pages to crawl the different pages in your website.

Robots.txt Optimization :

Robots.txt is a text file web masters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. It is a group of web standards that regulate web robot behavior and search engine indexing.  Robots.txt needs to be placed in the top-level directory of a web server in order to be useful. Example: http://www.example.com/robots.txt. 

Website Analysis :

Analyze the website using different web analysis tools like Google Web master tools or Google Analytics etc.. Different analysis tools are available today. Analyzing the website helps us to maintain our website quality. 

Other Methods :

Making the site mobile friendly will help to improve the SEO ranking. The site should be compatible to any screen size. Offer quality contents and services. This will make a page more popular among users. Use simple language that can be understood by different users. Stay organized around a particular topic and create fresh and unique contents. New ideas and thoughts will attract more users to your site. The effective use of social medias to promote your site will help to increase the visibility of your website.

Conclusion :

The contents described in this article are some of the On-page Optimization techniques that can be used to improve the SEO ranking of a website or a web page. There are also many other techniques that will help you to organize your web page and to improve your site's visibility. Try these techniques and improve your rankings and attract more visitors to your website. 

Nimmy Johnson

History of Google SEO and Search Engine Updates

ABOUT GOOGLE

Google is a multinational company specialized in internet services. It is founded by Larry Page and Sergy Brin as a part of their Ph.D. project in 1996. Google products and services include online advertising, cloud computing, search engines, software etc.. 

SEARCH ENGINE OPTIMIZATION(SEO)

Search Engine Optimization is the process of optimizing the web pages or On-page optimization refers to how well a website's content is presented. It is the measures that can taken directly within the website. Off-page optimization refers to the measures that can be taken outside the website to improve its ranking.
websites for getting high rankings in search results. When a site gets high rank or index its visibility will be more and it will get more visitors and users. SEO practice helped web masters to improve their web pages or web sites and also helped search engines to provide better results. There is on-page optimization and off-page optimization.

GOOGLE SEO

The first method in SEO was Niche/Content Specific. Here the indexing is done on the basis of the information provided such as keyword meta tag or based on the keyword density. But this method was not reliable because the spamming activities like keyword stuffing came into practice. Keyword stuffing is the process of stuffing the pages with excessive or irrelevant keywords to manipulate the ranking of the site. So this method became inaccurate to provide the search results.

 Next Google introduced Link Specific method to replace the content specific method. In this method the websites were ranked based on the external links they get from other sites. After that the Page rank system was introduced to rank the quality of the sites that provide the links. If a site gets a link from another site which has a high page rank its index will be high. The page ranking is based on a website’s age, organic visits, time spend on the website by users etc..

When spamming activities began to practice in this method also Google introduced Passing The Juice and nofollow Mechanism. Passing the juice mechanism was introduced to curb the malpractices like link selling. Passing the Juice means when a site A having high page rank gives its link to another site B the page rank of A will automatically decreases. This can be prevented by the command nofollow. When the nofollow command is added in the html codes the page rank of the link donor will not decrease, also the site accepting that link will not be much benefited from that link.

UPDATES

The important updates of Google are the following :

Google Panda Update : 

Google Panda Update which is introduced on 23rd February 2011, is meant to stop Content Spamming. Content Spamming includes : 

•     Content Plagiarism : copying of contents

•     Low Quality Contents

•     Grammatical Error

•     Spelling Mistake

•     Content Spinning : rewriting the contents with small variations to provide an alternate version of the same content.

•     Thin Pages : pages with poor contents 

Now Panda algorithm became a filter in the Google ranking algorithms.

Google Penguin Update :

Google Penguin Update, introduced on 24th April 2014 is used to find out Link Spamming. Different Link Spamming methods are :

•     Link Exchange

•     Links from Low Quality Directory

•     Automated Software Link Creation

•     Paid Link

•     Comment Spamming : abusing of web-based forms to post unsolicited advertisements as comments

•     Guest Blogging for getting Links

Google Payday Loan Update : 

Google Payday Loan launched on June 2014 is an update for punishing websites that use spam techniques to boost the ranking for heavily trafficked or highly paid search keywords such as “payday”, “casinos” etc..This type of spa,ming is used to earn high Cost Per Click(CPC).

Google Pirate Update :

Google pirate update is designed to prevent copying of multimedia contents such as images, videos etc.. It was introduced in 2012. It punishes the websites that violate the Google’s Digital Millennium Copyright Act(DMCA). Using Google’s DMCA a site can notify Google if there is any copyright infringement of its contents.

Google Exact Match Domain(EMD) Update : 

It was launched on September 2012. If a user types “best seo analyst” and if there is a domain http://BestSeoAnalyst.com then this sites get a very good ranking because the query and the domain name are same. This feature is misused by creating domains that exactly matches the keyword but with irrelevant or poor quality contents. The EMD update is for filtering such domains which is an exact match domain but do not provide any useful information for users.

Google Pigeon Update :

Google Pigeon Update launched on 24th July 2014 focuses on providing individualized results for users. According to Google it provides “a more useful and relevant experience for searchers seeking local results”. It provide accurate and relevant local search results for users relying on the factors such as location and distance to provide better search results to the user.

Google Humming Bird Update : 

Google started Humming Bird update on 30th August 2014 but annonced the change on September 26th. The algorithm provides semantic search results. It makes the search more easy and comfortable for users by giving suggestions based on the similar words they search and the history of their previous searches. Here the search engine focuses on the intent of a person carrying out a search that is, the focus is on why a person searches rather than what a person searches.

Google Mobilegeddon Update :

Google introduced Mobilegeddon update on 21st April 2015 which is a mobile friendly update. It was introduced to give a boost to mobile friendly updates in ranking. Google gave warning for sites a month before the updation to update their sites to mobile friendly. This update was to provide more comfort for user who browses using mobile phones. The update ensured that web pages and websites are compatible with all mobiles so that the users can see the pages without tapping or zooming or without horizontal scrolling.

Google RankBrain Update :

The RankBrain update was to introduce Machine Learning as a part of their algorithm. The launch was closer to spring in 2015 but the announcement was made on 26th October 2015. Here the search engine uses Artificial Intelligence(AI) to process its search results. Using AI a computer can work as its own rather than taught by humans. This update made it possible to choose the most relevant sites for particular queries.

Nimmy Johnson